August 2024 TikTok-Amazon Partnership: A Comprehensive Guide for Amazon Sellers to Excel in the New Collaboration

We have all taken note of the recent statement released by TikTok for Business on August 8, 2024: "Shop select Amazon ads on TikTok without leaving the app. Users can now seamlessly discover and purchase their favorite products from Amazon directly within the TikTok app."

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In this statement, TikTok claimed:

Users can now seamlessly discover and purchase their favorite products from Amazon directly within the TikTok app. This shopping experience is powered by Amazon through ads placed on TikTok and allows users to complete product purchases with Amazon in TikTok’s native environment.

How It Works

1. Shoppers will see Amazon product recommendations on the “For You” feed. When ready to purchase, users can choose to link their TikTok account to their Amazon account through a secure, quick, and easy one-time set-up.

2.Once accounts are linked, Amazon customers are able to complete a checkout with Amazon in the product ad without leaving the TikTok app—enabling a faster, more frictionless experience.

3. Users who choose to link their accounts in the U.S. will see real-time pricing, Prime eligibility, delivery estimates, and product details on select Amazon product ads in TikTok as part of the experience.

4. At any time, users can choose to unlink their Amazon account in TikTok’s app settings.

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What does that mean for amazon sellers?  That means you can now promote your Amazon listings on TikTok for Business. But are you truly ready? The future will likely see a surge in competitors, including sellers from China, using TikTok to aggressively advertise their products.

Before diving into the competition, you need to prepare in the following areas:

Confirm if Your Product is Truly Suitable for TikTok

1. Research basic data to see if similar products are already being sold on TikTok and at what prices.
2. Consider if your product's target audience aligns with that of TikTok, which tends to be younger.
3. Think about whether your product is an impulse buy; unlike Amazon, which is a price comparison platform, TikTok often immerses users in scenarios that resonate emotionally, thus prompting them to make purchases.

Select Amazon Products Suitable for Sale on TikTok

From our experience, some Amazon products are particularly well-suited for TikTok. These products generally have the following characteristics:

1. Priced below $15 USD.
2. Visually appealing, suitable for display in videos.
3. Highly functional and demonstrable.
4. Niche-interesting products that you might not even know exist unless showcased.

Modify Your Images to Be More Attractive

Change the secondary product images but avoid altering the main image lightly, as Amazon has strict requirements for main images to have a white background. You can see this in our Amazon Style Guide.

Create a TikTok-Style Name for the Promoted Product, Not an Amazon-Style Name

A TikTok-compatible product name should be shorter and more impactful! It should capture the attention of younger users within a few words, rather than stacking traditional Amazon keywords.

Write Bullet Points in TikTok Style to Persuade Users to Order Immediately

1. Craft bullet points that resonate with the TikTok audience's preferences and behaviors. These should be concise, catchy, and directly address the benefits and features in a way that appeals to the impulse-buying nature of TikTok users.

1. We highly recommend the "Repurpose to TikTok Product Description" tool by Kua.ai, specifically designed for Amazon sellers who also market their products on TikTok. This tool allows you to simply enter the ASIN (Amazon Standard Identification Number) to convert your product descriptions into a TikTok-friendly style. It is an essential tool for leveraging the recent "Shop select Amazon ads on TikTok" feature.

Expansion Details

• Target Audience Insights: Dive deeper into the demographics of TikTok to tailor your products more effectively. Understanding the age, interests, and consumer behaviors on the platform can help refine your marketing strategy.
• Video Content Strategy: Develop a content strategy that leverages TikTok’s unique format. This could involve creating engaging, short videos that demonstrate the product’s use or uniqueness in a creative way. Highlighting user-generated content and reviews can also increase credibility and interest.
• Interaction and Engagement Tactics: Encourage interaction by incorporating calls to action in your videos, such as asking viewers to like, comment, or share. This can increase the visibility of your posts and create a more dynamic relationship with potential customers.
• Leveraging TikTok Trends: Stay updated on current trends on TikTok that can be relevant to your product. Utilizing trending sounds, hashtags, or challenges can significantly increase your product's exposure and relevance to the TikTok community.
• Follow-Up Strategy: Develop a follow-up strategy for customers who purchase through TikTok to encourage repeat business. This might include follow-up emails, special offers, and engagement on other social media platforms.

Kindly also refer to amazon's official tips for tiktok business, especially for tiktok  influencer marketing. By expanding on these strategies, you can effectively optimize your Amazon listings for promotion on TikTok, tapping into its vast, dynamic user base to drive sales and increase brand visibility.

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Other Useful AI Tools for TikTok and Amazon

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• TikTok Influencer: Outreach
• TikTok Product Video: Hashtags
• TikTok LIVE: Scripts for Opening/Ending
• TikTok Product Description Generator