Selling on Amazon Category Style Guide: Tools & Home Improvement

July 23, 2024
5 min read

About this document

This Style Guide is intended to give you the guidance you need to create effective, accurate product detail pages in the Tools & Hardware category.

In addition to using this document, we encourage you take advantage of the wealth of information available in our Help pages. Click "Help" on the upper-right side of the Seller Central home page.

Table of Contents

Section I: Overview

Section II: Title Style

Section III: Key Product Features

Section IV: Product Descriptions

Section V: Images

Section VI: Browse & Search

Section VII: Item Package Quantity

Section VIII: Variation Relationships

Section IX: Product Attributes

Tools & Home Improvement

Whether you're selling products for industrial, professional, DIY customers, or all of the above, accurate data is crucial to discoverability and sales. How you present your products will greatly influence the customer's purchasing decision when shopping on Amazon.com. Providing a clear and concise listing while following a consistent format will better inform customers and enhance the discoverability of your products. This can result in increased traffic to your product listings.

Please review the following information in detail and make the appropriate adjustments to your product listings.

This section covers the following guidelines for setting up product detail pages:

Title StyleGet customer attention with great titles. Clear and concise titles will improve your search results and catch the customer’s attentionBrand & ManufacturerImprove discoverability and duplicate detection by entering accurate brand and manufacturer information.ImagesShow customers what they're buying. Professional images on white backgrounds will bring life and added attractiveness to your product.Key Product FeaturesHighlight the key features and benefits of your productsProduct DescriptionsElaborate on the features and uses of your productBrowse & SearchImprove discoverability and traffic through search terms and style- keywords.Item Package QuantityIndicates how many items are in the package. Please use if there is more than one identical unit in the package of the product you are selling.Variation RelationshipsMake choices easy: Display multiple color and size options on a single detail page.Product AttributesProviding attributes about your products to help Amazon surface your products and display detailed product specifications to the customer.

Title Style

Your product title is the first thing customers see when visiting your detail page. Does your title provide the customer with the right information? Will they continue looking at your product offering?

Amazon uses the words in product titles to display your products in search results. A concise and relevant title will drive traffic to your product. Always check titles for consistent format and accuracy. Follow the guidelines below to create product titles that make a good first impression. When you list your child products, fully describe each one so that they are all included in browse and search results. Each individual word in the Product Name is searchable by itself. For example, suppose your product name is "DeWalt D51845 1-to-2-1/2-Inch Round Head Framing Nailer.II Because this product name is very detailed, this product already has a good selection of search terms even before you add the additional terms.

Tips on how to create a great title

DoDo NotCapitalize the first letter of each word (but see exceptions under Do Not) - Use numerals (2 instead of two) - Avoid dashes and slashes in titles, use commas instead (except when noting measurements, such as 3/4 or 8-3/4) ’ If a bundled product, state value in parenthesis as (pack of X) Keep it short, but include critical information 50 characters maximum- Do not include price and quantity - Do not use ALL CAPS - Do not capitalize: - Conjunctions (and, or, for) - Articles (the, a, an) - Prepositions with fewer than five letters (in, on, over, with, etc.) - Do not include seller information Do not include promotional messages such as "sale" or "free ship" (use the Promotion Manager tool to include messaging)’ Note: Please include only standard text. Type 1 High ASCII characters (®, ©, ™, etc.) or other special characters are not supported.Do not use your seller name for Brand or Manufacturer information, unless your product is Private Label Do not include symbols in your listings (such as ! * $ ?) - Do not include subjective commentary such as

Elements to Include

Cordless Products

Mfg + Brand + Model # + Model Name + Voltage (for cordless) + Portable (for corded) + Battery-Type + Size or # of Tools if Kit + —CordlessII + Product Type + —withII Unique Thing/Attribute* (if applicable) + , #- Pack Size

Corded, Air or No Power

Brand + Model #+ Model Name + -PortableII (if app) + Size (if app) + Product Type + Big Unique Thing (if app) + #-pack (if app)**

*A Big Unique Thing is something that makes the product different from other products from the same Brand which have identical information for all other Title content other than Model Name &/or Number.

Examples:

  • Bosch 4000-09 Worksite Portable 10-inch Table Saw with Gravity-Rise Wheeled Stand

Key Product Features

The Key Product Features bullets on the detail page tell the customer about the details of your product and can influence the customer purchase decision.

  • Highlight the five key features you want customers to consider, such as dimensions, age

appropriateness, ideal conditions for the product, skill level, contents, country of origin, and so on

  • Maintain a consistent order. If your first bullet point is country of origin, keep that same order for all your products
  • Reiterate important information from the title and description
  • Begin each bullet point with a capital letter
  • Write with sentence fragments and do not include ending punctuation
  • Do not include promotional and pricing information
  • Do not include shipping or company information. Amazon policy prohibits including seller, company, or shipping information
  • Feature bullets help customers evaluate a product, so any non-product-specific information can distract from a customer's purchase decision

ContentExample: Feature BulletsMaterialsDurable plastic handles Constructed of lightweight powder coated aluminum and Zinc plated stee Satin nickel and chrome finish Rubber boot for enhanced gripPlace of originMade in ChinaMeasurementsLightweight 6-1/2 pounds 40-gallon capacity Max. Depth of Cut: 22-3/4 inches Blade Shaft Diameter: 2-1/2 inchesWarranty Information1-year manufacturer warranty with proof of purchase

Customers use this section to get a snapshot of the product. They may use this section to finalize a purchase decision or it may interest them enough so they will then read the full product description.

Tips to improve readability

  • Write all numbers as numerals
  • Separate phrases in one bullet with semicolons
  • Spell out measurements such as quart, inch, feet, and so on

Do Not:

  • Use hyphens, symbols, periods, or exclamation points
  • Write vague statements; be as specific as possible with product features and attributes
  • Enter company-specific information; this section is for product features only

Examples:

Good:

Technical Details

  • 2-inch to 3-1/2-inch round head pneumatic framing nailer with 64 nail capacity magazine
  • Selectable trigger, restrictive or contact actuation mode
  • 70-120 PSI operating pressure
  • Measures 19-1/2 inches long and 14 inches tall; Weighs 8 pounds
  • Includes carrying case, 1/4-inch air fitting with dust cover, and oil

Technical Details

  • Rock hammer with a leather-wrapped handle
  • Leather grip is made of laminated leather " O " rings pressed then riveted to the shaft
  • Solid steel construction; pointed tip
  • Head weighs 22 ounces and is 7 inches long
  • Overall length 13 inches; weighs 1 pound 14 ounces

Bad:

Technical Details

  • MUST BUY
  • Shipped via USPS Priority Mail (2-3 day) or USPS Express Mail (1-2 day with signature required)
  • Only $12.99

Product Descriptions

As you describe your product, you might want to include some key features listed in your bullet points. However, go beyond a simple to-the-point description. Well-written product descriptions help the customer imagine the experience of owning or handling your product.

Put yourself in your customers' shoes: what would they want to feel, touch, and ask? Incorporating information about the feel, usage and benefits of your product can fire the customer's imagination. This is as close as you can come to creating an in-store experience. Product Descriptions are limited to 2000 characters.

DoDo NotDescribe the major product features and list product information including size, used-for and styleDo not include your seller name, e-mail address, website URL, or any company-specific information- Keep it short, but include critical information. - Include accurate dimensions, care instructions and warranty informationDo not write about anything but the product for sale; this is your opportunity to tell the customer what they are buying- Use correct grammar and complete sentences- Do not mention competitor names outright - Do not include promotional language such as "sale" or "free ship" (use the Manage Promotions tool) - Do not abbreviate

Examples:

Good:

Product Description

Product Description

This 12 volt cordless drill is just like its big 15.6 volt brother, only a little lighter in the hand and on the pocketbook. With 293 inch/pounds of torque, it flat-lines its 12 volt competition and runs longer per application than most of its 18 volt rivals. A compact 8-3/16 inch chassis length and a weight of just over 4 pounds make it easy for almost anyone to handle. It has two speed ranges: 0 to 400 rpm for driving screws and drilling through soft substances like drywall, and a robust 100 to 1300rpm setting for drilling through harder woods. For large construction projects,you may want to consider its big brother,the 15.6 volt PDK15, or their cousin, the PD15KH with a hammer function for masonry, but weight, runtime and price make this a perfect drill for do-it-yourselfers and homeowners. Don't be fooled by its size, its power will make a believer out of you. This was a Popular Electronics 2005 Editor's Choice product.

Bad: -Too vague, doesn't provide a compelling reason to purchase the product

Product Description

Product Description

Includes HS8365S 26" 3,200 SPM 4.4 AMP Hedge Trimmer - 608365980, Blade Sheath - 631379000.

Images

Images display on the product search page and the product detail page. A professional image helps customers discover your product and can drive traffic to your product listings. Show customers what they will receive in their shipment (and only what they will receive). Make it easy for them to identify your product with a clear, high-quality image displaying exactly what you're offering.

RequiredUse simple and clean backgrounds that do not distract from the product; ideally, the background is pure white - Product images should be at least 1,000-dpi 3,000-dpi images are preferred - Product images should be in color, not black & white ’ Show the entire product. It should occupy at least 80 percent of the image area. - Include only what the customer will be receiving; accessories that are not part of the product should not be shown If it is a bundled product, it is not necessary to show the entire LOT of items, a single image of the product will suffice. - Multiple angles of each product is preferredProhibited- Brand tags or packaging in any of the images - Images of second hand or slightly used products - Borders, watermarks, text, or other decorations - Sketches / drawings of the product - real images only - Colored backgrounds or lifestyle pictures, except in cases of prepared food products. Other products, items or accessories that are not part of the product listing only include exactly what the customer is buying - Image place holders (i.e. -temporary imagesII or -no image availableII ) - Image containing graphs of product ratings - Promotional text such as "sale" or "free ship" (use the Manage Promotions too

Note: Zoom Functionality

When you submit an image of at least 1,000dpi ,customers can zoom in on your product image on the detail page. This provides a detailed look at your product and may reduce returns and negative feedback.

Examples of good images

Additional Images

Alternate images should feature the product in use and close-ups of important features.

Browse & Search

Customers come to Amazon.com to shop for products. They can find your products two ways: either using the Browse option, or using Search Terms. Most often customers use a combination of browse and search. Make sure customers can find your products. Drive traffic by providing Search Terms and Style-Keywords (for Browse).

Classification- Browse

Thousands of merchants sell millions of products on Amazon.com. To help customers find products easily, Amazon developed a detailed product hierarchy or browse-tree structure. Customers refine by category and subcategory links until they reach the most specific product type.

Amazon uses your ItemType keywords to classify your products under the correct browse nodes. In order for your products to continue to appear when customers refine their category options, they must be classified correctly to the deepest level.

See the latest Item Classification Guide in the Help section of Seller Central. Item Classification Guides (ICGs) are category-specific documents that provide valid values for setting up your products. These values take advantage of the browse structure for categories on Amazon.com.

Example of the browse-tree category structure on Amazon.com:

Department

< Air Tools or Air Compressors

Air Tools

Air Compressors (479)

Blowguns (15)

Caulking Guns (22)

Chisels (12)

Collated Nails (1.550)

Collated Staples (981)

Combo Packs (26)

Drills (111)

Impact Wrenches (193)

Nailers (441)

Power Sprayers (82)

Ratchet Wrenches (62)

Sanders & Grinders (222)

Saws (16)

Screwdrivers (3)

Staplers (225)

Texture Guns (4)

The attributes below are used for browse ‘classification.

AttributeDefinitionExamples**ItemTypeEnables customers to find your products as they browse to the most specific item types. This is the most important value and determines browse category structureSelect an item type value from the ICG, such as power-core-drills, electrical-tape, or earth-augers.UsedForFurther clarifies how and for what the item can be used, such as for holidays, seasons, or events.Select an UsedFor value from the ICG, such as welding or wood-working.Target AudienceSpecifies the target audience the item is aimed for. Refer to the ICG for allowed valuesSelect the target audience value from the ICG, such as professional-audienceOtherItemAttributesSpecifies other item attributes of your product Recommended for further classification of your products in the Browse structure. Refer to the ICG for allowed values.Select other-item-attribute values from the ICG, such as fine-grit, 12-voltage, or biscuit-color.

∗∗∗ ItemType is the most important attribute for getting customer’s to your product and in the most granular browse node.

Search

Amazon automatically indexes the search terms that are derived from the standard-product-id (e.g. UPC/EAN), product-title, brand, manufacturer, and manufacturer-part-number. This allows you to add even more keywords to your products. There are five separate entries for the keyword field and each can contain up to 50 characters-comma separated.

Search terms help customers find your products. Your product titles and company name are already searchable, so think about other words that describe your product. Think like Amazon customers when choosing your terms; use words they might enter into the search bar, including synonyms. Make sure they can find your products!

Your Amazon.com & Today's Deals & Gifts & Wish Lists & Gift Cards & T

Guidelines for listing your Search Terms

  • Each product can have up to five search lines of 50 characters per field; that’s 250 characters available for your search terms
  • The words you choose are the terms our search engine pulls from when customers search the site
  • The individual words of the title, seller, and brand are also automatically included as search terms and do not need to be repeated in your search terms
  • Any combination of title words and search terms are fully searchable

Examples

Text-file feed

AJAKALAMANSearchTerms1SearchTerms2SearchTerms3SearchTerms4SearchTerms5

If you are using an inventory text file, the template fields for search terms appear as search-terms1, search-terms2, and so on. For more details about how to create effective search terms, see Using Search & Browse.

Add a Product in Seller Central

Search Terms: (Provide specific search terms to help customers find your product.)fill this space with your search termsyou should fill up all 5 lines with wordsyou don’t need to repeat your title wordscustomers search these words to find your productsword space word space word spaceExample: Dark Chocolate, Apples, Cookies

UPC and IPQ for multi-packs

For most products listed on Amazon, a multi-pack listing is only allowed for a manufacturer-created pack with its own unique UPC. You must enter an Item Package Quantity (IPQ) for these products.

Examples: There are different UPCs for a single unit and a pack with multiples of that unit. If you create a multi-pack that is not sold by the manufacturer, verify if an ASIN for the multi-pack already exists. If it does exist, match to it accordingly. If the ASIN for the multi-pack doesn’t already exist, you must create a new ASIN using its own unique UPC. The examples below illustrate the importance of UPC and IPQ for multi-packs. Non-manufacturer-created multi-pack ASINs cannot be listed as variations of a manufacturer-created multi-pack ASIN. You must either match to an identical multi-pack product detail page or create a new ASIN with a unique UPC.

Title (manufacturer-created pack)UPCIPQPriceSame product detail pageProduct X (Pack of 2)0001234567892$38Product X0001234567881$19Title (non-manufacturer-created pack)New product detail pageProduct X (Pack of 6)0001234567906$114Title (manufacturer-created pack)UPCIPQPriceSame product detail pageBrand Y Beverage, 12 Pack00012345678912$35Brand Y Beverage, 1 bottle0001234567881$4Title (non-manufacturer-created pack)New product detail pageBrand Y Beverage, 48 Pack00012345679048$130

CATEGORY STYLE GUIDE: TOOLS & HOME IMPROVEMENT

Title (manufacturer-created pack)UPCIPQPriceSame product detail pageBrand Y Dinner Plates, Set of Four0001234567894$20Brand Y Dinner Plate0001234567881$6Title (non-manufacturer-created packNew product detail pageBrand Y Dinner Plate, Set of 1600012345679016$68

How to Set Up IPQ for a Product

Inventory File Template

𝑓𝑥ItemPackageQuantityBOBPBQBRDisplayWeightUnitOfMeasureVolumeVolumeUnitOfMeasureltemPackageQuantity

XML Feeds

Once you have located the IPQ field with the template, you will enter the IPQ value as shown below.

Title (manufacturer-created pack)UPCIPQPriceSame product detail pageProduct X (Pack of 2)0001234567892$38

CATEGORY STYLE GUIDE: TOOLS & HOME IMPROVEMENT

Title (manufacturer-created pack)UPCIPQPriceProduct X0001234567881$19

Variation Relationships

Variations allow customers to choose the desired color and size of your product from a single detail page, which you create using parent-child product relationships. Variations provide a cleaner customer buying experience.

Note: If your products currently match with Amazon offers on the detail page, you can skip this section (and please do not use Variation Relationships) because your products will automatically match to an identical product offer.

The best selling child products are the initial display on the detail page and the other variations are displayed when selected by the customer. The child products are related to each parent and the relationship of parent to child is the variation theme: Size, Color, or Size-Color.

There are three Components to a Parent/Child relationship:

  • Parent product: Non-buyable products used to relate child products, for example flashlights
  • Child products: Buyable products related to parent product by size and/or color, such as Blue, Gray, Orange, and Yellow
  • Variation theme: Defines how the products differ from each other, such as size-color

When creating variations, you must provide information in these required fields:

  • SKU
  • Parentage (identify for that SKU, either "parent" or "child")
  • Parent SKU (for child SKUs only, enter the parent SKU for that child)
  • Relationship Type (enter "variation" if the product is part of a variation set)
  • Color - if appropriate
  • Size - if appropriate
  • Variation Theme (size or color or size-color; for size-color the size and color fields must both have values)

Note: If you enter the Relationship Type and fail to enter the color or size, you might receive an error when uploading your data, or your product might not display properly on the website. Make sure you have entered all required variation fields for your products. If you fail to enter any of the required fields, your products could be suppressed from the website. If you have questions, please contact technical support.

Required| Fully describe each child product, so they will be included in browse and search results Add the size and color to the child product title | Use SKUs to build relationships using field for SKU and ParentSKU List the Chi offers under the Parent SKU in the flat-file or XML

ProhibitedDo not include price and quantity values for parent products The parent title should not include size or color Do not choose a variation theme ID other than size, color, size-color Do not link any products that are not a variation of size or color to the parents of the same constants. product

How to set up Variations for a product

  • Watch a video tutorial on creating Variations with a text-file feed.
  • Learn more at XML & Data Exchange section of Seller Central Help.

Example detail page for Color Variation:

Product Attributes

Providing rich data about the items you sell helps Amazon surface your products in search and browse and provides detailed product specifications to the customer. There are several additional attributes you can provide about your products. These attributes will be displayed in the product specification feature and allow Amazon to create browse refinements for search.

Product Specification Widget

The product specification widget is displayed on the detail page and allows the customer to see at a glance the most relevant attributes for making a buying decision. This feature also allows Amazon to provide useful definitions of attributes so customers can make an informed buying decision.

Product Specifications

Jewelry Information

Brand Name:DivaDiamondsMetal stamp:14kMetal:white-goldMaterial Type:diamond, 18-karat-gold, white-gold, goldGem Type:DiamondSetting:ProngsRing size:6.5Sizing lower range:4Sizing upper range13Resizable:NNumber of stones:1Stone Weight:0.5 caratsDiamond InformationStone shape:round-shapeMinimum color:HIMinimum Clarity:I1-I2Cut:very-good-cutMinimum Total Carat Weight:0.50 carats

Search Result Refinements Using Attributes

Attribute based refinements allow customers to narrow their search results to only the product relevant to what they are looking for. Once the majority of products in a certain browse location have attribute data, Amazon will turn on these refinements.

An example of attribute-based refinements can be found in chandeliers where a customer can refine their search by fixture material, shade type, number of lights, and shade direction.

These refinements show up in the left column of the search results under the department, shipping option, and brand. Because of the vast selection on Amazon, providing product attributes can be essential for customers to discover your products.

Example of Attribute-based refinements in Search Results:

The most important attributes for Tools & Home Improvement products are listed in the following tables.

ebsite Display LabelDefinitionExampleormation for all product typesSizeSpecifies the size of the product. Examples can 10x10x12, or 1/4", or 1/4 Sheet, or .017".10 x 20 x 1ColorSpecifies the specific predominant color of the product.SageColor MapSpecifies the color family. Please populate this in addition to color.GreenStyleDescribes the style of the product.ModernFinishDescribes the surface finish.ChromeMaterialSpecifies the predominant material used in the product.leatherShapeDescribes the shape of the product. Use this to describe the shape of configuration of a product.OvalPower SourceSpecifies what type of power is required to operate the ‘product.battery-poweredIncluded ComponentsClarifies what components are sold with the product.CaseItemPackageQuantityIndicates how many items are in the package. Use if there are more than one unit with its own UPC in a package. For example a 6-pack of light bulbs.1Special FeaturesSpecifies functions and unique features.Variable SpeedsUsageSpecifies how the product is intended to be used.Outdoor useAir Flow CapacitySpecifics the amount of air a fan or heater can circulate.1200Maximum Weight CapacitySpecifies the maximum weight capacity.600Number Of PiecesSpecifies the number pieces in the product. Use this to number of tools in a set or number of pieces in a toilet.12CertificationSpecifies any industry specifications, certifications or requirements met.Energy StarAssembled HeightSpecifies the assembled Height of the product5Assembled LengthSpecifies the assembled Length of the product10Assembled WidthSpecifies the assembled Width of the product5Assembled DiameterSpecifies the assembled diameter of the product5Assembled WeightIndicates the weight of the assembled product5WattageSpecifies the wattage.6.2

Information for Hardware including Flashlights

Head StyleSpecifies the head/bit style of a screw.FlatCenter to Center LengthSpecifies the "center to center" length between the two holes used to install the hardware.3Bulb TypeSpecifies the light bulb type used in a product.LEDBrightnessIndicates the Luminous Flux or brightness value of the bulb, measured in Lumens.140PatternDescribes the pattern of the product. Use this for hardware products shaped like letters or numbers.StripesInstallation MethodDescribes the method of installation. Use this for flooring, wallpaper, hardware and plumbing.Self-adhesive

Information for Plumbing including Sinks, Faucets, Toilets, Pipes, Etc.

Number Of BasinsSpecifies how many basins a sink has2Number Of HolesSpecifies the number of holes. Use to describe the number of wholes in a sink2Spout HeightSpecifies the vertical distance from the deck or mounting surface to the bottom of the aerator.7Spout ReachSpecifies the distance from the center of the mounting hole to the center of the aerator in a sink.2Flush TypeDescribes the flushing features of a toilet.DualRough-inSpecifies the distance between the drainage hole and the back of the toilet.12Inside DiameterSpecifies the inside diameter of a pipe, tube or valve.12Outside DiameterSpecifies the outside diameter of a pipe, tube or valve.25Thread SizeSpecifies the thread count per inch of a plumbing fitting14Flow RateSpecifies the flow rate of liquid. Use this to describe water flow in shower head or faucet, or to describe the flow rate of a paint sprayer2.5Water ConsumptionSpecifies the amount of water used by appliances. For toilets and urinals specify the minimum GPF option for that product.1.6Installation MethodDescribes the method of installation. Use this for flooring, wallpaper, hardware and plumbing.Self-adhesiveExtension LengthSpecifies the maximum extension possible. Use this to specify the length of a pull-out faucet feature, ladder, stand or an extension of another sort2Handle/Lever PlacementIndicates the orientation or placement of the handle on a door, handle on a tool, or the lever on a toilet. The values are descriptions from the perspective of someoneLeftNumber of HandlesSpecifies the number of handles3

Information for Power and Hand Tools

Handle MaterialDescribes the material used for the handle of the product.PlasticBlade LengthSpecifies the length of the blade.3Folded Knife SizeSpecifies the overall length of the knife when the blade is in the folded position.1.8 x 3.7 inBlade EdgeDescribes the edge of the blade.SerratedTeeth Per InchSpecifies the number of teeth per inch on a blade. This is always measured in teeth per inch.24SpeedSpecifies the Speed of a tool measured in RPM only.100Performance DescriptionDescribes the performance of a tool measured in Beats per minute (e.g.: 200 BPM), Strokes per minute (e.g.: 200 SPM), .6 CFM@ 100 PSI.6 CFM @ 100 PSIMaximum PowerThe maximum power produced by a power tool. Measured in Watts.510TorqueThe maximum power produced by a power tool. Measured in Torque, either foot-lbs or inch-lbs500Cutting DiameterSpecifies the cutting diameter of a drill bit..5Tool Tip DescriptionSpecifies the industry identifier for the bit types--Split Point, SDS, Ship Auger, Rotary Hammer, #2, 31 Square, Torx, SDS, Spline, Split Point…#2Measurement SystemSpecifies if the tool if metric or standard or both.MetricAccessory Connection TypeSpecifies the industry identifier describing the fastener attachment type to the tool- Pad Style, Hook and Loop, Hex, Spline, SDS, 3/8" Arbor, Quick-Connect...SDSCompatible Fastener RangeSpecifies the range of compatible sizes of a nail or staple .1.25"- 2.25"Laser Beam ColorSpecifies the color of the laser’s beam.redMeasurement AccuracySpecifies margin of error or the accuracy of a ‘tool.0.003 mmViewing AreaSpecifies the size of the field of view for a helmet or safety glasses1.8 x 3.7 inUV ProtectionSpecifies the Ultraviolet light protection offered by the product. Values can be specified as 99% or UVA protection.0.99Grit RatingIndicates the grit of a product - mainly used for sandpaper and abrasives60, 120, 240Grit DescriptionDescribes the texture of the abrasive.courseHorsepowerSpecifies the horsepower of the product. The modifier of HP will be automatically appended to your data.10VoltageSpecifies the voltage capacity.240ThicknessSpecifies the thickness of an item. Use this to capture the gauge of a nail or staple, or the thickness of wallpaper.16Maximum PressureSpecifies the maximum operating pressure.70Capacity DescriptionDescribes the capacity of a product. Use this for values that are not weight or air volume. Such as: 2ft - 600 ft, 550 in steel, 0-27000 rpm, 2-1/4" @ 45 degrees, or 18"18" in SteelSound LevelDescribes the noise level of the product in use.92Cord LengthSpecifies the length of the electrical cord.12

Information for Building Materials Including Wallpaper, Insulation, & Ladders

CoverageSpecifies the area coverage of the product. For example, wallpaper would be 12 sq feet per roll.12 sq. feet per roll.R valueSpecifies the industry standard insulation resistance or R value. R will be appended to your value.40Installation MethodDescribes the method of installation. Use this for flooring, wallpaper, hardware and plumbing.Self-adhesiveExtension LengthSpecifies the maximum extension possible. Use this to specify the length of a pull-out faucet feature, ladder, stand or an extension of another sort.2Handle/Lever PlacementIndicates the orientation or placement of the handle on a door, handle on a tool, or the lever on a toilet. The values are descriptions from the perspective of someoneLeftHandle/Lever PlacementIndicates the orientation or placement of the handle on a door, handle on a tool, or the lever on a toilet. The values are descriptions from the perspective of someoneLeftNumber of HandlesSpecifies the number of handles.3

Switch TypeSpecifies the configuration of the circuit the switch is designed for.1-wayDisplay StyleSpecifies the type of display a product has.Touch screenPlug ProfileSpecifies the installed look of a plug.ProtrudingPlug FormatSpecifies the style of plug prong configuration.A- US styleSwitch StyleSpecifies the style of the switch.Toggle switchCord LengthSpecifies the length of the electrical cord.12

Information for Batteries or Products with Batteries

Are Batteries IncludedIndicates if batteries are included with item.trueBatteries RequiredIndicates if batteries are required for product to function.falseBattery Cell TypeSpecify the type of battery in the product. Please select an acceptable value from the valid value list.NiCadBattery DescriptionDescribes the specific batteries required and any notable features of those batteries.AAA RechargeableBattery lifeIndicates the average lifespan of the battery.2800 hoursLithium Battery Energy ContentWatt hours of each battery (or cell) in unit3Lithium Battery PackagingChoices are "batteries_only" (If battery is a standalone "batteries_contained_in_equipment" (if battery is assembled in the item) orbatteries_contained_in_equipmentLithium Battery VoltageVoltage of each battery (or cell) in unit expressed in volts.12Lithium Battery WeightThis is the weight in gms of lithium contained in each "metal" cell or battery or in the case of rechargeable batteries it is the "equivalent lithium content" expressed in3Number Of Lithium Ion CellsTotal number of Lithium cells (of type "Ion") in the product, where the cell isn't contained in an encased battery.1Number Of Lithium Metal CellsTotal number of Lithium cells (of type "Metal") in the product, where the cell isn't contained in an encased battery.1Information for Security ProductsTemperature RangeSpecifies the temperature range within which the product functions.120 - 240Sound LevelDescribes the noise level of the product in use.92

Information for Appliance Parts and Accessories such as Furnace Filters and Hoses

Minimum Efficiency ReportingSpecifies the MERV efficiency rating of a furnace filter.8Hose LengthSpecifies the length of the hose-- on a sprayer, shop-vacuum or appliance with hose.25

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Amazon Category Style Guide

Selling on Amazon Category Style Guide: Beauty

Optimize your beauty product listings on Amazon with the official Amazon Beauty Category Style Guide. Learn how to craft compelling titles, engaging descriptions, and use high-quality images to enhance product discoverability and customer engagement.