Selling on Amazon Category Style Guide: Jewelry

July 21, 2024

•

5 min read

Selling on Amazon

CATEGORY STYLE GUIDE: JEWELRY

amazon services

About this document

This Style Guide is intended to give you the guidance you need to create effective, accurate product detail pages in the Jewelry category.

In addition to using this document, we encourage you take advantage of the wealth of information available in our Help pages. Click "Help" on the upper-right side of the Seller Central home page.

Table of Contents

Section I: Overview

Section II: Title Style

Section III: Brand

Section IV: Images

Section V;

Section VI:

Jewelry Style Guide

Whether you're selling fashion jewelry, engagement rings, necklaces, or all of the above, accurate data is crucial to discoverability and sales. How you present your products will greatly influence the customer’s purchasing decision when shopping on Amazon.com. Providing a clear and concise listing while following a consistent format will better inform customers and enhance the discoverability of your products. This can result in increased traffic to your product listings.

Please review the following information in detail and make the appropriate adjustments to your product listings.

This section covers the following guidelines for setting up product detail pages:

Title StyleGet customer attention with great titles. Clear and concise titles will improve search results and catch the customer’s attention.BrandBrand information, when applicable and recognizable, allows customers to discover products via Search and other site placements.ImagesShow customers what they're buying. Professional images on white backgrounds will bring life and added attractiveness to your productsKey Product FeaturesHighlight the key features and benefits of your products.Product DescriptionsElaborate on the features and uses of your product.Product SpecificationsProvide the customers with accurate specifications of your product to help them make an educated buying decision.Variation RelationshipsImprove customer shopping experience by setting up variation relationshipsBrowse & SearchImprove discoverability and traffic through search terms and item-type-keywords (ITKs).

Title Style

Your product title is the first thing customers see when visiting your detail page. Does your title provide the customer with the right information? Will they continue looking at your product offering?

Amazon uses the words in product titles to display your products in search results. A concise and relevant title will drive traffic to your product. Always check titles for consistent format and accuracy. Follow the guidelines below to create product titles that make a good first impression.

Tips on how to create a great title

DoDo Not0 Capitalize the first letter of each word (exceptions listed under Do Not) Keep the title short, but include critical information - Use numerals (2 instead of two) 0 Spell out "with and "and" instead of using ampersands or w/ 0 100 characters maximum (65 characters or less recommended) Note: Please include only standard text Type 1 High ASCII characters (®, ©, ™, etc.) or other special characters are not supported. - Keep titles consistent throughout an entire family (Parent/Child relationship), e.g.: Child(s): 14k White Gold Ruby and Diamond Earrings 14k White Gold Sapphire and Diamond Earrings Parent: 14k White Gold Gemstone and Diamond Earrings - Start the title of Men's Jewelry products with the word Men’s, e.g. - ALWAYS check spelling -Follow the title structure defined below- Do not use ALL CAPS - Do not capitalize: - Conjunctions (and, or, for) - Articles (the, a, an) - Prepositions with fewer than five letters (in, on, over, with, etc.) - Do not include specific seller information - Do not "stuff" keywords into your title Do not include promotional messages such as "Sale" or "Free Ship" (use the Promotion Manager tool to include messaging) Do not include subjective comments, such as “Hot Item”, “Best Seller”, or “Great Gift” Do not include commentary such as "with a Gift Pouch" or “Gift Boxed” - Do not use your seller name for Brand or Manufacturer information, unless your product is Private Label Do not include symbols in your listings (such as ! * $ ?)

Title Structure (Elements to include and how to order them)

Title ElementRequirementsMetal InformationIf there is metal present on the piece (this could even be on a necklace clasp), please include as much information about the metal as possible in the following order - Metal Weight: Specify the metal weight if it is known: This mainly applies to gold pieces where the predicted states are not in the same state. | respective karat weight must be listed and followed by a lower case "k" (14k, 18k, etc.) - Metal Color: This applies to gold, as all gold is either White, Yellow, Rose, Two-Tone or Tri-Colored. - Metal Type: All metal types need to be completely spelled out, including Gold-PlatedStone Information- Gemstones: Major stone presence must be called out. This includes shape, color and cut for gemstones. Diamonds: Carat weight, color and clarity must always be provided for any product with 1/10 cara total weight (cttw) or greater White Diamonds. It must be in the following format after all of the information in the title: (ct or cttw, Color, Clarity) Example: 14k White Gold Diamond 4-Prong Tennis Bracelet (1.00 cttw, H-I Color, I1-I2 Clarity), 7.5 - Pearls: Major pearl presence must be called out. This includes shape and color for pearls. Also if a pea is cultured, it must be specified in the title.

Note: If simulated or Shell Pearls are featured, the words "Simulated" for simulated pearl and "Shell for Shell Pearl MUST be included as an ASIN Descriptor in the title.Product Descriptor| Try to incorporate the ASIN descriptor towards end of title whenever possible. This differentiating attributes the same state of the same state. | is important to catch the customer’s attention and MUST NOT be overlooked. Examples Include: Twist, Butterfly, Heart, Textured, Woven, Raised, etc.Product Type| Ring, Bracelet, Necklace, Pendant or Earrings must always be included. - Bracelets: Must include "Bracelet" in title, not just "Cuff" or "Bangle" ’ Earrings: Always use the plural (use "earrings" never "earring" - Necklaces: Always have "necklace" in the title, even if it's a basic chain. This includes locketLength or Size- Necklaces, Pendants, Bracelets: This attribute is required and must be in the following format: Product Title, 18" or Product Title, 18+3" Extender Note: Do not include the length measurement for cuff or bangle bracelets. Rings: Size should not be included in the title, unless it is a unique ASIN with only 1 size offered. In this case, it should be listed in the following format: Product Title, Size 7 - Hoop Earrings: Diameter is required for all hoop earrings and must be in the following format after all of the information in the title. Product Title (4mm, etc.) Pearl Jewelry: Pearl size is required for all pieces and should be listed in the following format after all the information in the title: Product Title (7-8mm) Strand length is required for all necklaces, pendants and bracelets Example: White Freshwater Cultured Pearl Necklace (5-5.5mm), 18" +3" Extender Basic Chains: If the piece is a basic chain, the mm width may be listed within the title to distingu from others of the same style. It does not need to be at the end of the title in parenthesis.

Non-Branded Jewelry:

Jewelry Products where the Metal-Type is Prominent:

[Metal Information] + [Stone Information] + [Product Descriptor] + [Product Type] + [Length or Size]

Examples:

Sterling Silver 12mm Italian Mesh Bracelet, 7.5"

Women's 14k Yellow Gold 4mm Comfort Fit Wedding Band Ring

Sterling Silver Cubic Zirconia Pave Heart Pendant Necklace, 18"

Men's 18k White Gold 5mm Figaro Chain Necklace, 22"

14k Yellow Gold Polished Hoop Earrings (0.5" Diameter)

Jewelry Products where Stone- or Pearl-Type is Prominent:

[Stone Information] + [Product Descriptor] + [Product Type] + [Metal Information] + [Length or Size]

Examples:

Amethyst Colored Murano Glass Heart with Pure Platinum Pendant, 18" with 2" Extender

Turquoise Double Strand Necklace with Sterling Silver Closure, 17.5"

White Freshwater Cultured Pearl Endless Necklace (5-5.5mm), 100"

White Freshwater Cultured Pearl Bracelet with Sterling Silver Clasp (9-10mm), 7.5"

Jewelry Products with Non-Colored Diamonds 1/10 cttw or Greater:

[Metal Information] + [Stone Information] + [ASIN Descriptor] + [ASIN Type] + [(Diamond Information)] + [Length or Size]

Examples:

CATEGORY STYLE GUIDE: JEWELRY

10k White Gold Round Diamond 7-Stone Ring (1/4 cttw, H-I Color, I2-I3 Clarity)

10k White Gold Diamond Calla Lily Pendant (0.06 cttw, I-J Color, I2-I3 Clarity), 18"

14k White Gold Diamond 4-Prong Tennis Bracelet (1.00 cttw, H-I Color, I1-I2 Clarity), 7.50"

Branded Jewelry: [Brand] + [Collection] + Structure of the Non-Branded Jewelry Titles

Examples:

Dogeared Reminder "Good Luck" Gold-Plated Sterling Silver Elephant Pendant Necklace, 16"

Alex Woo "Little Letters" Sterling Silver Letter Pendant Necklace, 16"

Accessories: Use a descriptive string with proper punctuation.

Examples:

14k White Gold Black Diamond Earring Jackets for 1 Carat Stud Earrings (1/2 cttw)

Metal T-Bar Jewelry Display for Necklaces and Pendants with Pewter Finish

The title must be no more than 100 characters in length. If one of the above title elements does not apply to your product, it can be omitted. The Product Descriptor attribute can be 1 to 4 words in length, provided you remain within the 100 characters total limit. Imagine there are 1000 similar diamond engagement rings lined up in a row - there is at least one design aspect or attribute that distinguishes each ring.

Live site Examples:

Good Title:

Roll over image to zoom in

10k Gold and Diamond Three-Stone Heart Pendant Necklace (1/10 cttw, I-J Color, I2-I3 Clarity), 18"

肃肃南京六 * 128 customer reviews

List Price: $300.00

Price: $99.99 & FREE Shipping. FREE Returns. Details You Save: $200.01 (87%)

Metal Type: white-gold rose-gold | white-gold In Stock.

Ships from and sold by Amazon.com.

Want it tomorrow, Oct. 21? Order within 11 hrs 27 mins and choose One-Day Shipping at checkout. Details

Bad Titles:

The title

Roll over image to zoom in

.925 Sterling Silver Infinity Symbol Ring contains Antique Finish Special Limited Time Offer Super Sale Price. promotional

大大大大大 * 58 customer reviews message

List Price: $40.88

Price: $3.99

You Save: $48.00 (92%)

Ring Size: Select ∇ Sizing info

Genuine .925 Sterling Silver

.925 Sterling Silver Stamped

Special Limited Time Offer Super Sale Price

Comes with a Free Gift Pouch and Gift Box The title

WorthTrust JEWELRY BRACELET NECKLACE RACK DISPLAY HOLDER

contains all capital

黄寅肃肃市 * 62 customer reviews letters

Price: $14.99 & FREE Shipping on orders over $35. Details

In Stock.

Want it tomorrow, Oct. 21? Order within 11 hrs 38 mins and choose One-Day Shipping at checkout. Details

TRIPLE BLACK VALET BRACELET DISPLAY

REMOVABLE BARS FOR EASY ORGANIZATION

COLLAPSIBLE TO SAVE SPACE OR TRAVEL

13"X10"HIGH

9 new from $14.99 1 used from $13.52

Click to open expanded view

Antique Vintage Retro Adorable Cute Jewelry Rhinestone Full Body Gem Owl Long Necklace Pendant For Sweaters Hoodies

Keyword Stuffing in title

肃肃肃黄岗 * 31 customer reviews

Price: $2.59 & FREE Shipping

In Stock.

Color: necklace 1

Fashion Design Cute Jewelry Rhinestone Full Body Gem Owl Long Nedklace Pendant For Sweaters Hoodies

All products are nickel free.

Wear for a variety of dress,sweater,overcoat,jacket etc,ldeal necklace for party,outdoor and any gatherings to make you unique and sepcial.

Great gift for family,friends,lovers & yourself,especially for the fashionista sports fans.

Brand

Brand information, when applicable and when brand is recognizable, allows customers to discover products via Search and other site placements.

Brand- A unique and identifiable symbol, association, name or trademark which serves to differentiate competing products or services- A name used to distinguish one product from its competitors; it can apply to a single product, an entire product line, or even a company- A name or symbol used to identify a seller's goods or services, and to differentiate t from those of competitorsExample: Kenneth Cole

Note: It is important to not use your seller name for Brand or Manufacturer information, unless your product is Private Label.

Images

Images display on the product search page and the product detail page. A professional image helps customers discover your product and can drive traffic to your product listings. Show customers what they will receive in their shipment (and only what they will receive). Make it easy for them to identify your product with a clear, high-quality image displaying exactly what you’re offering. A good photograph of your product is one that achieves good depth of field which will ensure a good focus from front to back (entire product is in focus), accurate color, and a good white balance.

Every product on Amazon needs one or more product images. The primary image of your item ("MAIN" image) represents an item in search results and browse pages, and is the first image customers see on an item's detail page.

Required- The images must be clear, easy to understand, information-rich, and attractively presented. |∙ The images must be in one of the supported formats: JPEG (.jpg), TIFF (.tif), or GIF (.gif) (JPEG is preferred to the same star. |∙ The images should be 1,000 pixels or larger in either height or width. This minimum size requirement enables | zoom function on the website. Images can be no less than 500 pixels and no more than 2100 pixels in the image longest dimension. Consistently sized images are strongly recommende Main image must have a pure white background (RGB values of 255,255,255). - Main image must show the actual product (not a graphic or illustration). - The product must be outside of any packaging or shrink-wrap that obscures the product - The product should occupy at least 80 percent of the image area. - The images must only include what the customer will receive. Accessories that are not part of the product should be used to be used. not be shown.Prohibited- Main images with borders, watermarks, inset images, logos, text, or other decorationMain images with colored backgrounds or lifestyle picture- Other products, items or accessories that are not part of the product listing (only include exactly what the customer will receive)- Promotional text such as "sale" or "free ship" (use the Manage Promotions tool)Main images where products are shown on a mannequin or a mode

Main images should be supplemented with additional images showing different sides of a product, the product in use, or details that aren't visible in the MAIN image.

A white background is recommended, but not required. Additional images must not include logos or watermarks, and all props or accessories must be presented in a way that does not cause customer confusion.

Note: Zoom Functionality

When you submit an image of at least 1,000 dpi, customers can zoom in on your product image on the detail page. This provides a detailed look at your product and may reduce returns and negative feedback.

Basic Imaging Guidelines Based on Product Type

Charms:Brooches/Pins:Cuff Links:

MAINMAINSecondaryMAIN

Earrings:

MAIN shots should show TWO earrings, positioned like the below:

Drops & DanglesStudsHoops

MAINMAINMAINMAINMAIN

Bracelets:

TennisLinkCuffs/BanglesSets

MAINSecondarvMAINSecondarvMAINMAIN

Pendants:

StandardPin/PendantUniqueLockets

MAINMAINMAINMAINSecondarvMAINSecondaryMAINSecondary

Chain Necklaces:

MAIN is a shot of the necklace hanging, cropped to show only about the bottom 1/3 (like a smiley face); should be centered and smooth. PT01 is a tightly cropped detail shot of a small section of the necklace:

MAINSecondaryMAINSecondary 1Secondary 2 (clasp)

Station Necklaces:

MAIN is a shot of the necklace hanging, cropped to show only about the bottom 1/3 (like a smiley face). PT01 (secondary) is a tightly cropped detail shot of a small section showing 1 or 2 stations:

Rings (solitaires, wedding bands, bridal sets, etc)

SolitaireBridalWedding Band

MAINSecondarvMAINSecondarv 1Secondary 2Secondarv 3Secondarv 4MAIN

Jewelry Sets:

All pieces should be included in the MAIN image. Secondary shots should be taken for each individual piece

(a) 𝑄𝑠

MAINSecondary 1Secondary 2Secondary 3Secondary 4Secondary 5

Pendant/Earring Sets:

Earrings should be positioned side by side for the MAIN image.

MAINMAINMAINMAIN

Examples of bad images

The product is shown on a manequinn

The image has non-white background. DIDON

Roll over image to zoom inThe product is out of focus. The image is of low quality and does not satisfy the requirements for zoom functionality.The product is shown on a model.

The images has non-white background and shows the product in a gift box.

The image contains multiple views of the product, a logo, and watermarks.

Page 12

Key Product Features

The Key Product Features bullets on the detail page give the customer more details about your product and can influence the customer purchase decision.

Be clear, specific, and include product information only

Do not include shipping or company information. Amazon policy prohibits including seller, company, or shipping information

There are five featured bullets, each with a recommended maximum of 80 characters per line

Product Features can be used to describe multi-stone pieces where the feed template cannot accommodate all the information for gem type or metal type.

Product Features can be used to convey information that is not accommodated by the specific product attributes.

Note: Tips to improve readability

Write all numbers as numerals

In bullets with multiple phrases, separate the phrases with semicolons (;)

Spell out measurements such as grams, inches, feet, and so on

Do Not:

Use hyphens, symbols, periods, or exclamation points

Write vague statements; be as specific as possible with product features and attributes

Enter company-specific information; this section is for product features only

Product Descriptions

When you describe your product, you might want to include some key features listed in your Feature bullets. However, go beyond a simple to-the-point description. Well-written product descriptions help the customer imagine the experience of owning or handling your product. Put yourself in your customers’ shoes: what would they want to feel, touch, or ask? Incorporating information about the feel, usage and benefits of your product can fire the customer's imagination. This is as close as you can come to creating an instore experience. Product Descriptions are limited to 2000 characters.

DoDo Not0Describe the major product features and list product information including size, used-for and styleDo not include your seller name, e-mail address, website URL, or any company-specific informationKeep it short, but include critical information Include accurate dimensions, care instructions and warranty information ’ Use correct grammar and complete sentence. Be sure that product claims are truthful and substantiated- Do not write about anything but the product for sale; this is your opportunity to tell the customer what they are buying Do not include promotional language such as "sale" or "free ship" (use the Manage Promotions tool instead)

Good:

Product Description

Embrace pure luxury with this stunning platinum diamond solitaire pendant. A single round diamond (1 ct) is cradled in a four-prong platinum setting beneath a traditional split bale and showcased on an 18-inch wheat chain finished with a lobster claw clasp. This is an exceptional quality diamond. With a color grading of G-H, it is in the upper range of near-colorless and appears dazzling white in the setting. It has beautiful minimum clarity of VS2, with no inclusions visible to the unaided eye.

The diamond is beautifully showcased in lustrous and durable platinum. One of the world’s most rare and precious metals, platinum is prized for its rich, bright shine, which is similar in color to white gold. White gold, however, gets its color from a plating process, while platinum’s radiant luster is completely natural and will never fade. The unparalleled strength of this luxurious metal makes it an ideal choice for a diamond setting.

Bad: Product Description

Product Description

Beautiful piece of jewelry. Buy now and we will send you a free gift. For more products like this please visit

www.jewelryRUs.com

-Do not include promotional information -Do not redirect traffic to your website

Product Specifications

Along with product description, it is important to list the specifications of your product as well. These specifications are displayed on the detail page of your product. Accurate specifications ensure that customers receive the product they expect and this helps build customer trust in your product. Product specifications include (but are not limited to):

The metal type of your product along with any relevant stamp

Any diamonds or gemstones used in the product along with specifications of each diamond or gemstone

Pearl types used in your product

Non-precious materials such as glass, resin (amber), leather, wood, bone, etc.

The product specifications shown here appear on the detail page:

Product Specifications

Jewelry InformationBrand, Seller, or Collection NameAmazon Curated CollectionMetal stamp925 SterlingMetalSterling silverGem TypeDiamondSettingProngsWidth0.28 inchesLength7.25 inchesChainNo chainClaspBox with tongue and safetyTotal metal weight14.5 GramsNumber of stones272Diamond InformationStone shapeRoundMinimum colorIJMinimum clarity12-13CutGood cutMinimum Total Carat Weight1 caratsStone Creation MethodNaturalStone Treatment MethodNot treated

Product specifications must follow the Jewelry Quality Assurance standards available here on seller central. See the latest version of the "Data Requirements" document available in seller central for further guidance on filling metal type, gem type, material type and pearl type fields. A list of valid values for these fields is also available in the "Data Requirements" document.

Variation Relationships

Variations allow customers to choose the desired color, style, or size of the product from a single detail page, which you create using parent/child product relationships. Variations provide a cleaner customer buying experience.

The parent products are the initial display on the detail page. The child products are the products that are related to each parent and display when the variation is selected by the buyer. The relationship of parent to child is the variation theme. In the Jewelry

Category, you can set up variation relationships using the following variation themes:

Length

Metal Type

Ring Size

Size Per Pearl

Total Diamond Weight

Metal Stamp

Gem Type

Stone Shape

Components of Parent/Child Relationships

There are three components of a parent/child relationship:

Parent Product: The parent product illustrates what the child products have in common. Although the parent product must be part of your product data, you do not offer it for sale on Amazon.com. Instead, the Amazon.com catalog uses the parent ASIN to establish relationships between other products. For example, if three products have the same parent (such as "Sterling Silver Teardrop Gemstone Dangle Earrings"), they are related and are considered child products.

Child Products: The child product is a particular product, such as “Sterling Silver Teardrop Blue Chalcedony Dangle Earrings.” You can have many child products that are all related to one parent product. Each child varies in some way.

Variation Theme: Variation themes set the parent/child relationships by defining how related products differ from each other. For example, in the Jewelry Category, child products can differ from each other by a single variation theme (e.g. Ring Size) or a combination of themes (e.g. Ring Size and Metal Type). A customer can select the child product they want from the menus on the detail page. These menus appear automatically when you use variation themes.

Sterling Silver Teardrop Gemstone Dangle Earrings

青青青青青 ∗22 customer reviews

List Price: $59.00

Price: $30.28 &FREE Shipping on orders over $35. FREE Returns. Details

You Save: $28.72 (49%)

Primary Gem Type: blue-chalcedony

In Stock.

Ships from and sold by Amazon.com.

Want it tomorrow, Oct. 21? Order within 5 hrs 35 mins and choose

One-Day Shipping at checkout. Details

How to set up Variations for a product

To properly set up your variation theme and product relationships, please see Creating Parent-Child Variation Relationships is Seller Central and variation data examples available in the Jewelry Inventory File Template.

Note: Different types of jewelry products have different valid Variation Themes. Download the latest Jewelry Data Requirements for the current list of valid variation themes.

Required- Fully describe each child product so they will be included in browse and search results - Use SKUs to build relationships using fields for SKU and ParentSKU - List the Child offers under the parent SKU in your flat file template or XML markProhibited- Do not include price or quantity values for parent products- The parent title should not include specific variation attribute:- Do not link any products that are not a variation of the parent product. Child listings must be the same style as the parent and cannot be materially different.- Do not include multiple departments in a single variation. Items that come in Men's and Women's sizes o styles should be split into separate variations.

Good Double Variation (Metal Type and Size per Pearl):

White Freshwater Cultured Pearl Stud Earrings in 14K Gold - AAA Quality 肃肃肃肃商 * 15 customer reviews Price: $468.00 Sale: $49.00& FREE Shipping. FREE Returns. Details

You Save: $120.00 (71%) Metal Type: white-gold white-gold yellow-gold Size per Pearl: 7.0mm In Stock. Want it tomorrow, Oct. 21? Order within 8 hrs 15 mins and choose One-Day Shipping at checkout. Details

Bad Single Variation (Color): Fashion Ornaments Antique

Brass Retro Vintage Adorable Round Cute Owl Head Box Pendant Long Chain Necklace(Box Can be open) 肃肃肃青青 * 11 customer reviews

Price: $3.09 & FREE Shipping

Color: Turtle Ring The child 中国公司为全国 products are not variations of the 老了一定要 parent product

In Stock.

Page 17

Browse & Search

Customers come to Amazon.com to shop for products. They can find your products in two ways: either using the Browse option, or using Search Terms. Most often customers use a combination of browse and search. Make sure customers can find your products either way. Ensure your products will be found by providing complete attribute data. Pay particular attention to the Department Name and Item Type Keyword (ITK) as these attributes will determine where your product will appear in the browse tree. It is also important to describe your product as accurately as possible identifying metal type, gem type, material type and pearl type where applicable.

Classification - Browse

Thousands of merchants sell millions of products on Amazon.com. To help customers find products easily, Amazon developed a detailed product hierarchy or browse-tree structure. Customers refine by category and subcategory until they reach the most specific product type.

Amazon uses your Department Name and Item Type Keywords to classify your products under the correct browse nodes. In order for your products to continue to appear when customers refine their category options, they must be classified correctly to the deepest (most specific) level. This means, for example, that a tennis bracelet should be classified as "tennis-bracelets" and not just “bracelet”. To see the latest Browse Tree Guide (BTG) search for Browse Tree Guide in Help.

Browse Tree Guides (BTGs) are category-specific documents that provide valid values for setting up your products. These values take advantage of the browse structure for categories on Amazon.com. See the Data Requirements Document for additional information on valid values for setting up your product. For example, if you would like to list a women's gold bracelet, follow the steps outline below:

Refer to the latest Amazon Jewelry BTG in Seller Central.

On the Jewelry Tab, filter to the item type on the Node Path column (in this case,

"Women/Jewelry/Fine/Bracelets").

Use the Department Name and Item Type Keyword mentioned in the Query column.

Example of the browse-tree category structure on Amazon.com:

Note:

The Department Name and Item Type Keyword must have the same exact spelling and formatting as listed in the BTG.

Make sure your products are clearly described using the attributes metal type, gem type, material type, and pearl type where applicable.

Make sure all of your products have keywords for the most specific subcategory possible.

Providing titles as recommended above as well as complete attribute data for your products will ensure that your items are discoverable via Amazon.com Search.

Additionally, if there are other defining elements or keywords that will aid product discovery, you can provide up to five additional search terms (keywords). Your product titles and seller name are already searchable, so think about other words that describe your product. Think like Amazon customers when choosing your terms; use words they might enter into the search bar, including synonyms. Make sure they can find your products!

Guidelines for listing your Search Terms

Each product can have up to five search lines of 50 characters per field; that's 250 characters available for your search terms

The words you choose are the terms our search engine pulls from when customers search the site

The individual words of the title, seller, and brand are also automatically included as search terms and do not need to be

repeated in your search terms

Any combination of title words and search terms are fully searchable

Any product offered on a product page that describes the product by a well-known brand name will be removed from the web site if it is found that the product is not actually of that brand. The misuse of keywords may result in seller account suspension or termination.

Examples

Text-file feed

AKALAMANAO1SearchTerms1SearchTerms2SearchTerms3SearchTerms4SearchTerms5

If you are using an inventory text file, the template fields for search terms appear as search-terms1, search-terms2, and so on. For more details about how to create effective search terms, see Using Search & Browse.

Add a Product in Seller Central

Search Terms: (Provide specific search terms to help customers find your product.)fill this space with your search termsyou should fill up all 5 lines with wordsyou don’t need to repeat your title wordscustomers search these words to find your productsword space word space word spaceExample: Dark Chocolate, Apples, Cookies

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