7 Proven Tips for Mastering Ecommerce Copywriting: Boost Sales with Compelling Words

Selling products online can be a daunting task. Your potential customers are unable to touch, smell or see your products in person. In such scenarios, the convincing power of words becomes paramount. The text that marketers write to describe product features, the problems they solve, and the emotions they evoke plays a crucial role in boosting sales.

Yet, many ecommerce business owners have not honed their copywriting skills. But remember, strong copywriting has the potential to persuade more readers to click, sign up, or buy. Quality copy helps potential customers imagine what it feels like to own a product, visualizing it in their hands, solving a problem, or making their life easier.

So, how does one craft compelling copy? What are the secrets to writing with your potential customer in mind? This guide will take you through the copywriting process essential for your ecommerce brand. The ultimate goal? Writing words that pay you back.

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7 Proven Ecommerce Copywriting Tips

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1. Replicate your customer’s tone of voice

Utilize your copywriting research. Extract terminology your customers have used in reviews, interviews, or surveys. Including the same vocabulary on your ecommerce website establishes rapport. Customers land on your page thinking, “This brand gets me.”

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2. Sell the benefits, not the features

While it's tempting to shout about your product’s incredible features, remember that most purchases are emotionally driven. A comfortable, luxurious duvet cover that promises instant sleep is more appealing than a duvet linen with a 400 thread count. Each time you list a feature, pair it with a benefit.

Kettle and Fire’s homepage copy is straight to the point on the benefits of using the product.

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3. Sprinkle unbiased copy

Social proof like testimonials, reviews, and user-generated content make your copy feel less biased. These are your most influential ecommerce marketing assets, proven to increase sales page conversion rates by 34%.

Surely creates social proof with its “Over 100k wine loving customers” headline above a carousel of positive customer reviews.

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4. Avoid meaningless drivel

Avoid filler words that take up space without adding meaning. Replace them with concrete and meaningful text. Facts and figures increase your credibility.

Eight Sleep clearly communicates the unique selling points of its mattress by listing benefits with figures.

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5. Limit adjectives

While adjectives help us explain what our products look like, what they do, and how they make our buyers feel, an overdose can make your content hard to read. The best practices include using only one adjective before a noun, not stating the obvious, and opting for sensory or emotional words.

Copywriting on Studio Neat’s product page strikes the perfect balance between descriptive adjectives and being benefit-driven.

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6. Tell stories, not facts

Stories make your content more engaging and persuasive. They help your reader visualize the product in their life. The most persuasive product descriptions include both story and fact.

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7. Have a strong point of view

To connect with your readers, your ecommerce site needs a dash of personality. Think about your brand voice. Ditch the corporate jargon in favor of copy that sounds more like a conversation.

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In conclusion, effective ecommerce copywriting is an art. It's not just about describing a product, but more about selling an experience. By following these tips, you can write copy that not only informs but also inspires and persuades potential customers to click, sign up, or buy.